Prime100 SPD Chicken & Brown Rice

Prime100 is a dedicated Australian pet nutrition company that specializes in 'Single Protein Diets' (SPD) designed for dogs with food sensitivities and allergies. The product shown—Chicken & Brown Rice—is a slow-cooked, wet dog food formulation that focuses on high-quality ingredients and specific health benefits like bone strength and digestive support.

The brand was founded in Australia and has remained a prominent player in the premium pet food market, particularly within veterinary and specialty pet retail channels. Its manufacturing facilities are located within Australia, where the company sources the majority of its fresh ingredients locally to ensure high quality and safety standards. In late 2022, Prime100 received significant investment from Quadrant Private Equity, which now holds the ultimate ownership of the brand as of 2026. This partnership was established to help the brand expand its specialized manufacturing capabilities and grow its presence both in Australia and internationally.