Salling Tomato Ketchup

This product is Salling Tomato Ketchup, a private label brand belonging to the Salling Group, Denmark's largest retailer. Based on the barcode (4027400149807), the product is manufactured in Germany for the Danish market.

Salling is a premium private label brand that was originally established by the Salling Group (formerly Dansk Supermarked) to provide high-quality alternatives to international brands. The ketchup is specifically produced via contract manufacturing in Germany, a common practice for European retailers to ensure competitive pricing and quality standards. The brand remains entirely Danish-owned and is exclusively distributed through Salling Group's retail chains like Bilka and føtex.