Merrell Hiking and Outdoor Footwear

Merrell is a premier American brand specializing in outdoor footwear, apparel, and accessories. Founded in 1981 in Vermont, it began as a high-performance custom boot maker before expanding into the mass market. The brand is credited with popularizing the 'out of the box' comfort that redefined hiking boots for recreational users.

Today, Merrell is a global leader in the outdoor category, known particularly for its Moab hiking boots and Jungle Moc casual shoes. While the brand's design and engineering happen in the United States, its manufacturing is distributed throughout a network of factories in Asia, including Vietnam, China, and Indonesia, to meet global demand and maintain supply chain efficiency.

Merrell is currently owned by Wolverine World Wide, Inc., a major American footwear conglomerate. Under this ownership, Merrell has evolved from a niche mountaineering brand into a versatile lifestyle and performance label, emphasizing sustainable materials and inclusivity in the outdoors.