SunRice Jasmine Fragrant Rice

SunRice Jasmine Fragrant Rice is a staple product known for its delicate aroma and soft texture, making it a foundation for Southeast Asian cuisine. While the brand is synonymous with Australian agriculture, jasmine rice varieties are typically sourced from their traditional growing regions in Thailand and Vietnam to ensure authentic fragrance and quality characteristics before being packaged and distributed globally.

The SunRice brand has a rich history originating from the Riverina region of New South Wales, Australia. It evolved from a milling cooperative founded by local farmers into a major international food group. Today, it operates a sophisticated global supply chain, sourcing diverse rice varieties from more than 10 countries to meet consumer demand across various international markets while maintaining its heritage as an Australian-founded enterprise.