Daz Detergent

Daz is a well-known laundry detergent brand that has been a staple in British and European households for decades. Launched in 1953 by Procter & Gamble, it was originally positioned as a high-performance alternative to existing soap powders, famously marketed with the 'Daz White' campaign. Over the years, the brand became synonymous with its vibrant blue packaging and humorous advertising campaigns that emphasized its superior whitening power.

While the brand originated in the United Kingdom, its manufacturing is now spread across multiple international facilities owned by its parent corporation to serve different regional markets. It remains a key player in the value segment of the laundry market, offering products in powder, liquid, and pod formats.

Today, Daz is owned by the American multinational consumer goods giant Procter & Gamble (P&G). As part of P&G’s extensive fabric care portfolio, it benefits from world-class research and development. The brand continues to focus on providing 'deep down clean' results while maintaining its heritage as a reliable and effective cleaning solution for a variety of fabric types.