Zeta Olive Oil and Mediterranean Products

Zeta is a prominent Swedish brand that has become synonymous with Mediterranean cuisine in Scandinavia. Founded by Fernando Di Luca, an Italian immigrant who moved to Sweden in the 1960s, the brand was born from a desire to introduce authentic Italian olive oil and the Mediterranean diet to the Swedish market. The brand started with a single pallet of olive oil and has since expanded into a comprehensive range including pasta, balsamic vinegar, beans, and antipasti.

While the brand is Swedish by origin and headquarters, its manufacturing is deeply rooted in the Mediterranean. Zeta sources its products from carefully selected producers across Italy, Greece, and Spain to ensure authentic quality and traditional production methods. The brand's philosophy centers on the 'Mediterranean lifestyle,' promoting health and high-quality ingredients.

Today, Zeta remains a family-driven brand under the ownership of Di Luca & Di Luca AB. The company continues to be headquartered in Stockholm, Sweden, and is led by the second generation of the Di Luca family, maintaining its position as a market leader in the premium food segment within the Nordic region.