Felix

Felix is an iconic brand that began in Sweden in 1939 with the aim of preserving the harvest through pickling and canning. It was founded by Herbert Felix and originally focused on pickled cucumbers (saltgurka) for the Swedish market. Over the decades, the brand expanded its portfolio to include ketchup, ready-to-eat meals, and frozen foods, becoming one of Sweden's most trusted household names.

Today, the brand's ownership varies by region. In its home market of Sweden, Felix is owned by Orkla, a Norwegian conglomerate that focuses on consumer goods. In Austria and parts of Central Europe, the brand operates as Felix Austria, which is now a subsidiary of the British food company Princes Group. Manufacturing remains largely localized, with Swedish production centered in Eslöv and Austrian production in Mattersburg, ensuring the products remain closely tied to their regional origins while benefiting from global corporate ownership.