Personnelle Baby Bébé Soft Touch Wipes

Personnelle is the established private label brand of the Canadian pharmacy chain Jean Coutu. The 'Baby Bébé' line is specifically designed for infant care, emphasizing hypoallergenic properties and the absence of parabens and fragrances.

Originally launched by the Jean Coutu Group to provide an affordable yet high-quality alternative to national name brands, Personnelle has become a staple in the Canadian pharmaceutical retail landscape. Following a major acquisition in 2018, the brand now operates under the corporate umbrella of Metro Inc., one of Canada's largest food and pharmacy retailers. While the products are primarily manufactured in Canada to serve the local market, sourcing for various personal care components may extend internationally depending on production requirements.