Mr Kipling cakes and baking mixes

Mr Kipling is one of the most iconic British food brands, famous for its range of cakes and 'exceedingly good' advertising slogan. The brand was launched in 1967 by Rank Hovis McDougall (RHM) to elevate the quality of packaged cakes sold in supermarkets. Since its inception, it has become a staple of British tea-time culture, known for products like French Fancies, Battenberg cakes, and Cherry Bakewells.

The brand is primarily manufactured in the United Kingdom, with a major production facility located in Carlton, Barnsley. Following the acquisition of RHM in 2007, the brand became a flagship label for Premier Foods, one of the UK's largest food manufacturers. Today, Mr Kipling remains a market leader in the cake category, expanding its reach into international markets including Australia and North America, while maintaining its identity as a quintessential British household name.