Rizla+ Ultra Slim Filters

Rizla+ is a historic brand synonymous with rolling papers and smoking accessories. Originally founded in France by the Lacroix family, the brand's name is derived from 'Riz' (the French word for rice, as the paper was originally made from it) and 'La+' (an abbreviation for the Lacroix family name). For over a century, Rizla has been a market leader in the tobacco accessories industry.

While the brand has deep French roots, its ownership has shifted through major global tobacco conglomerates. Today, Rizla is a key brand within the portfolio of Imperial Brands (formerly Imperial Tobacco). Manufacturing takes place across various global facilities to supply international markets. In many regions, local distribution and market management are handled by subsidiaries of Imperial Brands, ensuring the brand maintains its dominant position in the rolling paper and filter segment.