Puro Amore Lavatrice Oro detergent

Puro Amore is an Italian brand specializing in home care and laundry products. This specific product is a concentrated liquid laundry detergent designed for both white and colored garments, featuring a sanitizing formula and a distinctive 'Oro' (Gold) fragrance. The brand is part of the portfolio of the Italian company Biochimica S.p.A., which was founded in 1969.

Biochimica operates advanced production facilities in Zola Predosa, near Bologna, where it manages the entire manufacturing process from formulation to packaging. The company remains an independent Italian entity, focusing on developing effective cleaning solutions for the domestic market and export, maintaining its headquarters and primary production operations within Italy.