ProPud Protein Pudding

ProPud is a popular functional food brand specializing in protein-enriched snacks and beverages. It was launched by NJIE Foods, a company founded in Sweden by entrepreneur Assan Njie in 2008. The brand gained significant traction by offering lactose-free, no-added-sugar alternatives that catered to the fitness community and health-conscious consumers.

While the brand's identity and headquarters remain rooted in Sweden, its manufacturing processes are often outsourced to specialized dairy facilities across Europe, most notably in Austria, to maintain high production standards for its shelf-stable puddings and milkshakes. In recent years, the brand has grown into a major international player in the functional food industry, maintaining its position under the original ownership of NJIE Foods.