Deluxe Medjoul Dates

Deluxe is a premium private-label brand developed by Lidl, the global German discount supermarket chain. These Medjoul Dates are a hallmark of the range, typically sourced and packaged in Israel, which is the world's leading producer of this specific 'King of Dates' variety. The Medjoul variety is prized for its large size, soft texture, and natural caramel-like sweetness.

The brand was created to offer gourmet and specialty food items to consumers at accessible price points. As a private label, the ultimate owner of the brand is the Schwarz Group. While the primary production of the fruit occurs in the Jordan Valley region of Israel, the distribution and brand management are handled from Germany, serving Lidl's extensive retail network across Europe and the United States.