Prinzen Rolle Vollkorn biscuits

Prinzen Rolle is an iconic German sandwich biscuit brand known for its cocoa cream filling sandwiched between two round biscuits. The brand's history dates back to the mid-20th century, specifically becoming a staple in Germany after being introduced by Edward de Beukelaer. This specific 'Vollkorn' variety features whole-wheat biscuits, catering to consumers looking for a fiber-rich alternative to the classic version.

The production of Prinzen Rolle remains deeply rooted in Germany, notably in the town of Polch, which houses one of the primary manufacturing facilities for the brand. The brand's identity is strongly tied to its mascot, the 'Prince,' and its distinctive cylindrical roll packaging, which has made it a recognizable snack for generations of families.

Today, the brand is owned by the Griesson - de Beukelaer Group. This company was formed through the merger of Griesson and General Biscuits Deutschland (the de Beukelaer division). The group operates as a leading manufacturer in the European sweet and savory biscuit market, maintaining its headquarters in Germany and continuing to evolve the Prinzen Rolle legacy with new flavors and nutritional profiles.