Zeinas Tahina

Zeinas is a prominent Swedish food brand founded by the culinary expert and cookbook author Zeina Mourtada. Originally launched to bring authentic Middle Eastern flavors to the Nordic market, the brand gained significant popularity through Zeina's influence as a food creator. The Tahina product, known for its innovative squeeze bottle packaging, is a core part of their product line.

While the brand is deeply rooted in Swedish kitchen culture and founded by a Swedish personality, the raw ingredients and manufacturing traditionally take place in regions where high-quality sesame production is concentrated, such as the Middle East. The brand has evolved from a personal project into a significant commercial label, maintaining its focus on traditional recipes and high-quality, additive-free ingredients like 100% roasted sesame seeds.