grüum skincare and haircare

Founded in 2016 by four friends in Stockport, Manchester, grüum was created to challenge the overly complex and expensive skin and haircare market. The brand focuses on clean, simple, and sustainable beauty solutions, drawing inspiration from Scandinavian design principles—a likely nod to their name, which incorporates the German/Scandinavian ‘ü’ to signify minimalism and efficiency.

While the brand is distinctively British in its ownership and conceptualization, its manufacturing strategy is global to ensure product quality and sustainability. While many items, particularly their soaps and solid bars, are crafted in the UK, other specialty items such as their razors and blades are sourced from high-precision manufacturers in places like Solingen, Germany. This hybrid approach allows them to maintain high production standards while keeping prices accessible.

grüum remains an independent, founder-led company under the entity Gruum Europe Limited. They have resisted the trend of being acquired by larger multi-national beauty conglomerates, maintaining their status as a small-to-medium enterprise (SME) focused on direct-to-consumer sales and eco-friendly partnerships. Their commitment to inclusivity and sustainability remains at the core of their business model, as they continue to grow within the wellness and fitness services industry.