Barebells Salty Peanut Protein Bar

Barebells is a prominent functional food brand specializing in high-protein snacks and muscle-recovery products. Founded in Stockholm, Sweden, in 2016, the brand was created to provide a flavorful alternative to traditional, often bland protein bars by eliminating added sugars while maintaining a high protein content (typically 20g per bar).

The brand is part of the Vitamin Well Group, a Swedish conglomerate that also manages other health-focused brands like NOCCO and Vitamin Well. While the brand has its roots and headquarters in Sweden, its manufacturing footprint is international to accommodate global demand. Most products sold in European markets are manufactured within the European Union (with production facilities often located in countries like Croatia or Sweden), while separate production lines exist in the United States to serve the North American market.