Barebells Salty Peanut Protein Bar

Barebells is a prominent Swedish brand specializing in high-protein snacks and beverages. Originally launched in 2016, the brand quickly became a leader in the functional food market due to its focus on taste and nutritional content. While the company is headquartered in Stockholm, Sweden, manufacturing is conducted across various locations globally to support its international distribution.

The brand is part of the Vitamin Well Group, which manages several health-focused beverage and food brands. This group is owned by Bridgepoint Group plc, a London-based private equity firm, following an acquisition that accelerated Barebells' expansion into more than 40 countries.