Essence Lash Princess Liner

Essence is a globally recognized cosmetics brand known for its affordable yet high-quality beauty products. The company was founded in Germany in 2001 and has since grown into a leading name in the drug-store beauty sector. While the brand originated in Germany, its manufacturing is distributed across Europe, with many of its popular ocular products, such as eyeliners and mascaras, being produced in Luxembourg.

The brand is owned by Cosnova GmbH, a family-run company headquartered in Sulzbach, Germany. Cosnova follows a multi-brand strategy, focusing on high-volume, low-price cosmetic items. They emphasize cruelty-free products and maintain a strong presence in international markets, including strong distribution in Swedish retailers like Lyko, H&M, and Kicks.