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Esselunga Purè di Patate is a ready-to-chill mashed potato product sold under the private label of the prominent Italian supermarket chain, Esselunga. The brand was founded in 1957 by Bernardo Caprotti and became the first supermarket chain in Italy.
This specific product is made with fresh potatoes and contains no preservatives or added glutamate. As a private label offering, it is produced exclusively for Esselunga S.p.A. manufacturing is centered in Italy, often involving specialized domestic food processors that adhere to the retailer's strict quality standards. The company remains a family-owned Italian powerhouse, maintaining its headquarters in Limito di Pioltello, Milan.
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