Avira Prime

Avira Prime is a comprehensive security and optimization software suite originally developed by the German company Avira Operations GmbH & Co. KG. Based in Tettnang, Germany, the brand has a decades-long history as a leader in European cybersecurity.

Starting as H+BEDV Datentechnik in 1986, it grew into one of the most recognized antivirus providers globally. In 2020, the brand underwent significant ownership changes, first being acquired by Investcorp and later by the American cybersecurity giant NortonLifeLock (now Gen Digital Inc.). Today, Avira exists as a key brand within the Gen Digital portfolio, alongside other major security names. While the development and core engineering largely remain in Germany, the brand is part of a US-headquartered multinational corporation.