Vivera Plant-Based Salmon Fillet

Vivera is a pioneering European brand specializing in plant-based meat substitutes. Established in the Netherlands, the company has become a leader in the meat-free industry by offering a wide range of products that mimic traditional meat and fish textures, such as their innovative plant-based salmon fillet made from wheat and pea proteins.

In 2021, Vivera's growth and market position led to its acquisition by JBS S.A., a Brazilian global food giant and the world's largest meat processor. This acquisition was part of JBS's strategy to diversify its portfolio into the burgeoning plant-based protein market. Today, Vivera continues to manufacture its products primarily in its state-of-the-art facilities in Holten, Netherlands, ensuring high quality and innovation while benefiting from the global distribution network of its parent company.