Soft & Sicher Tissues Sensitive

Soft & Sicher is a well-established private label brand specialized in paper tissues and hygiene products. It was created by dm-drogerie markt, the leading drugstore chain in Germany. The brand emphasizes high quality and softness, particularly for sensitive skin types, often incorporating recycled fibers or sustainable forestry certifications in its production chain.

The manufacturing occurs primarily in Germany and neighboring European countries to ensure supply chain efficiency and high environmental standards. As a private label, the brand is owned and managed entirely by the parent corporation, dm-drogerie markt, which oversees the product formulation and supplier selection from its headquarters in Karlsruhe.

DM-drogerie markt is one of the largest retail groups in Europe, known for its focus on social responsibility and sustainability. Because it is an in-house brand, the ultimate ownership remains with the retail group, ensuring that the brand is sold exclusively within dm stores and through their official online platforms.