Rituals The Ritual of Sakura Body Scrub

The Ritual of Sakura body scrub is part of the extensive collection by Rituals Cosmetics, a brand heavily inspired by Eastern traditions and the celebration of small everyday moments. This specific line is themed around the Japanese Hanami ceremony, which celebrates the fleeting beauty of the Sakura blossom (cherry blossom). The product is designed to exfoliate and nourish the skin using natural ingredients like sugar and cherry blossom extract.

Founded in Amsterdam, Rituals has grown from a single basement shop into a major international luxury lifestyle brand. While the brand emphasizes a global and specifically Asian-inspired aesthetic, its corporate roots and the majority of its production remain firmly in Europe, particularly the Netherlands. The company operates as a private entity, maintaining control over its unique boutique-style retail experience and product development cycles.