Made O'Meter
Discover where a brand or product originates
Eta is a household name in New Zealand, particularly famous for its range of potato chips and peanut butter. The brand prides itself on its local roots, as highlighted by the 'Made Here, Loved Here' branding seen on the packaging. These Ripples potato chips are specifically produced within New Zealand using locally grown potatoes, maintaining a strong connection to Kiwi agriculture.
The history of Eta dates back to the early 20th century in New Zealand. Over the decades, the brand has transitioned through various corporate ownerships while maintaining its status as a pantry staple. Today, the brand is part of the Griffin's Snacks portfolio, which is the largest snack food manufacturer in New Zealand. In terms of ultimate ownership, the brand is managed under the umbrella of a global snacking powerhouse, ensuring its longevity in the competitive FMCG market.
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