Bask Pinot Grigio

Bask is a contemporary wine brand specifically designed for health-conscious consumers, marketed as a 'better-for-you' option with 0 grams of sugar per serving. Launched in 2020, the brand caters to the growing demand for transparency and low-calorie options in the alcoholic beverage sector.

Produced in Canada, Bask is a product of Arterra Wines Canada, which operates several major vineyards and production facilities across Ontario and British Columbia. It is known for its distinct minimalist packaging, available in both traditional bottles and convenient 3L bag-in-box formats, the latter of which is featured in the provided image. The brand is positioned toward an active lifestyle, emphasizing that consumers can enjoy a glass of wine without the added sugar content typically found in standard table wines.

Ownership of the brand resides with Arterra Wines Canada, a leading producer and marketer of award-winning, luxury, and premium wine brands. Since 2016, Arterra has been owned by the Ontario Teachers' Pension Plan (OTPP), marking a significant shift to private Canadian ownership after previously being part of Constellation Brands. This ownership structure ensures a strong focus on the Canadian market while maintaining an international reputation for wine quality.