Prince Shave Gel

Prince Shave Gel is a private-label personal care product specifically developed for ALDI. It is part of the supermarket's budget-friendly range designed to compete with national brands while maintaining high quality through dermatologically tested formulas containing ingredients like Aloe Vera and Vitamin E.

Because Prince is an ALDI house brand, manufacturing is typically outsourced to various third-party contract manufacturers across Europe and Australia, depending on the specific retail region. This model allows the brand to minimize costs by producing goods closer to the distribution hubs. The brand's origin is tied to the ALDI group in Germany, where the supermarket chain was founded, though management of the brand is now handled by the respective regional ALDI divisions in countries such as Australia and Germany.