Leaps & Bounds Adult Chicken Dry Cat Food

Leaps & Bounds is a premium-positioned pet food brand developed specifically for the Australian market. It focuses on providing high-protein diets using real meat as the primary ingredient, alongside vegetable inclusions and prebiotics for digestive health. The brand positions itself as a natural and affordable alternative within the specialty pet care segment.

The brand was originally established by Petstock, one of Australia's largest specialty pet retailers. Manufacturing is primary based in Australia, utilizing locally sourced ingredients to support regional farmers and ensure freshness.

In terms of ownership, the brand underwent a significant corporate shift when the Woolworths Group acquired a majority stake (55%) in Petstock Group (operating under Petspiration Group) in late 2023. This acquisition, which was finalized following regulatory approval from the ACCC in early 2024, places the brand under the ultimate stewardship of the Woolworths Group, although it remains managed through its specialized pet retail subsidiaries.