Old El Paso Fajita Kit

Old El Paso is a globally recognized brand specializing in Tex-Mex style cuisine, offering a variety of dinner kits, salsas, and tortillas. The brand has its roots in the United States, originating from the Mountain Pass Canning Company in New Mexico during the early 20th century. Over decades, it evolved through various corporate mergers and acquisitions to become a household name for easy-to-prepare Mexican-style meals.

Today, the brand is owned by General Mills, an American multinational consumer foods manufacturer. While the brand is American by origin and ownership, its products for the European market are often manufactured in regional facilities, such as the San Adrian plant in Spain, to serve local demand. The packaging seen here is specifically localized for the French market (fr-FR), featuring French text and marketing slogans like 'C'est Vendredi!' (It's Friday!).