Vilje Avocado 2pk

Vilje is a private label brand belonging to the Norwegian retailer Reitangruppen (REMA 1000). The brand focuses on organic and sustainable food products.

Because avocados are seasonal produce that do not grow commercially in Norway's climate, they are sourced from multiple countries depending on the time of year. Common origins include Peru, Chile, Spain, South Africa, and Israel. The product is packaged in sustainable cardboard containers as part of the brand's eco-friendly positioning. As a private label, the brand is owned and managed by Reitan Retail/REMA 1000, which oversees both the brand identity and the distribution across their supermarket network.