Vilje Gresskarkjerner

Vilje Gresskarkjerner consists of organic pumpkin seeds marketed under the Vilje private label. Vilje is a proprietary brand developed by Reitangruppen specifically for their REMA 1000 supermarkets in Norway and Denmark. The brand focuses on organic, healthy, and environmentally conscious food products.

While the brand is Norwegian, the pumpkin seeds themselves are typically sourced from various global agricultural regions, often within the EU or China, and packaged for the Scandinavian market. The brand ownership remains strictly within the Reitan family's retail empire, which oversees the distribution and marketing throughout its extensive supermarket network.