Vitamin Well All Day functional drink

Vitamin Well All Day is a popular functional beverage specifically developed as a low-calorie alternative to sodas and fruit juices. The drink is enriched with a combination of vitamins and minerals, specifically Vitamin C, B12, and Pantothenic Acid, flavored with crisp lemon.

Originally launched in 2008 in Sweden, Vitamin Well was founded by entrepreneurs who identified a gap in the Nordic market for a healthy, tasty, and modern beverage. The brand quickly grew into a major success across Europe. Today, the brand is owned by Vitamin Well AB (now part of the parent company VM Well Group), which has received significant investment from Bridgepoint Group. While production is primarily centered in Sweden to serve the Nordic market, distribution has expanded globally to over 40 markets.