Veetee Basmati Rice

Veetee is a prominent brand specializing in convenient, high-quality rice products. The brand is particularly well-known for its 'Steam Filtered' technology, which ensures that pre-cooked rice maintains a fluffy and non-sticky texture, allowing consumers to prepare restaurant-quality rice in as little as 60 seconds using a microwave.

Founded in 1987 in the United Kingdom, Veetee has grown from a local rice importer into one of the largest independent rice suppliers in the UK. The brand operates a state-of-the-art milling and packaging facility in Rochester, Kent, where the majority of its microwaveable trays and dry rice products are processed and packaged for global distribution.

Today, Veetee remains an independent family-owned enterprise led by its founder, Moni Varma. The company maintains a strong global presence, exporting to over 50 countries, including a significant footprint in the United States and across Europe. It continues to be recognized for its innovation in the convenience food sector while keeping its corporate headquarters and primary manufacturing operations base in the United Kingdom.