Don Simon Pineapple, Apple and Grape Juice

Don Simon is a prominent Spanish brand primarily known for its fruit juices, wines, and sangrias. The product shown is a mixed fruit juice featuring pineapple (piña), apple (manzana), and grape (uva), fortified with Vitamin C. The brand is a staple in European supermarkets and is recognized for its environmentally conscious packaging, such as the use of plant-based caps and sustainable cartons.

The history of Don Simon reflects a commitment to vertical integration, where the company often owns the orchards and processing facilities to ensure quality and cost control. Originating from the Jumilla region of Spain, the brand disrupted the Spanish market in the 1980s by introducing wine in cartons, eventually expanding into the diverse juice portfolio seen today. Its manufacturing remains heavily concentrated in its state-of-the-art facilities across Spain, from which it exports to over 150 countries worldwide.