Land Kefir

Land is a private label brand primarily associated with Eurospin, a major Italian discount supermarket chain. The product shown is a 480g carton of Kefir, a fermented milk drink known for its probiotic properties.

While the brand 'Land' was created specifically for the Italian market to offer high-quality dairy products at competitive prices, the manufacturing often takes place in various European facilities depending on the specific dairy item. For this Kefir, production is typically centered in Italy to serve the local Eurospin network. The brand is strictly managed by Eurospin Italia S.p.A., reflecting a business model where a retailer controls the entire supply chain from original formulation to final sale.