GranoFresh oranges

GranoFresh is a specialized brand of fresh citrus fruits, primarily oranges and mandarins, originating from Israel. The brand is managed by Granot Fresh, which is one of Israel's leading agricultural cooperatives and exporters of fresh produce.

Granot Fresh operates as the marketing arm for the Granot Group, a massive cooperative of over 40 kibbutzim and collective farms located throughout central Israel. While the manufacturing—or in this case, cultivation—happens primarily in Israel, the brand has a significant global presence, exporting high-quality fruits to Europe, Asia, and North America. The brand is recognized for its vertical integration, controlling the process from the planting of groves to the final packaging and logistics, ensuring traceability and quality standards.