Sure Men Nonstop Protection Menthol & Blue Lavender Anti-perspirant

Sure is a leading personal care brand known globally for its anti-perspirant and deodorant products. In the United Kingdom, it is marketed under the name Sure, though it is identical to 'Rexona' in most other international markets, 'Degree' in North America, and 'Shield' in South Africa. The brand is celebrated for its motion-activated technology and long-lasting protection formulas.

The brand was originally founded in Australia in 1908 by Alice Sheffer, the wife of SF Sheffer, who was the founder of the Sheldon Drug Company. It was initially developed as an ointment. Over the decades, it evolved into a sophisticated personal care line and was eventually acquired by the multinational giant Unilever.

Today, Sure products are manufactured in several high-tech facilities across Europe and around the world, specifically often in the UK for the local market. Unilever, headquartered in London, maintains ultimate ownership of the brand, managing it as one of its multi-billion dollar 'Power Brands' within the personal care segment.