Jacob's Choice Grain Multigrain Crackers

Jacob's is a historic British brand specializing in savory snacks and biscuits, most famous for its 'Cream Crackers'. The brand traces its origins back to 1851, when it was founded by William and Robert Jacob in Waterford, Ireland, before expanding significantly into the United Kingdom with a major factory in Aintree, Liverpool. Today, the choice grain multigrain crackers continue to be a staple in the UK snack market, known for their high fiber content and use of wheat, barley, and rye.

Over the decades, the brand underwent several ownership changes, moving from W & R Jacob to Danone and eventually United Biscuits. Currently, Jacob's is owned by Pladis (stylized as pladis), a global snacking company formed in 2016. Pladis is a subsidiary of the Turkish conglomerate Yıldız Holding, which orchestrated the merger of several legendary snack brands including McVitie's, Ulker, and DeMet's Candy Co. While the product is deeply rooted in British food culture, its ultimate corporate parentage is based in Istanbul, Turkey.