Life Brand Cold + Sinus

Life Brand Cold + Sinus is a non-drowsy over-the-counter medication designed to relieve symptoms of the common cold and sinus congestion using ibuprofen and pseudoephedrine. It is a prominent private-label brand widely available in pharmacies across Canada.

The Life Brand name was originally introduced by Shoppers Drug Mart, a Canadian pharmacy chain established in 1962 by Murray Koffler. The brand serves as a value-driven alternative to national medical and personal care brands, maintaining strict quality standards while being manufactured primarily within Canada to serve the local market.

Today, the brand is owned by Loblaw Companies Limited, Canada's largest food and pharmacy retailer, which acquired Shoppers Drug Mart in 2014. As the ultimate parent company, Loblaw continues to manage and distribute the Life Brand line through its extensive network of retail locations including Shoppers Drug Mart, Pharmaprix, and various Loblaw-owned grocery banners.