Fairy Limon Yağlı multi-purpose cleaning wipes

Fairy is a long-standing brand that has become one of the most recognized names in the household cleaning sector. Originally founded in the United Kingdom in 1950, it was initially a liquid dish soap known for its effectiveness and mildness on hands. Over the decades, the brand has expanded its product line to include dishwasher tablets, laundry detergents, and specialized surface cleaning solutions such as these multi-purpose wipes.

The brand is owned and managed by the American multinational consumer goods corporation, Procter & Gamble (P&G). While the brand originated in the UK, its production is now global, with significant manufacturing hubs in Turkey, Western Europe, and the Middle East to serve local markets. This specific product, featuring Turkish labeling ("Limon Yağlı" meaning Lemon Oil), is typically manufactured at P&G's regional production facilities to meet the hygienic standards required for international distribution.

As the parent company, Procter & Gamble oversees the brand's innovation and sustainability initiatives from its headquarters in Cincinnati, Ohio. Fairy continues to be a market leader, known for its high grease-cutting power and its transition toward more sustainable packaging and chemical formulations.