Mahmood Rice Sella Basmati

Mahmood Rice is a prominent brand specializing in premium long-grain Basmati rice. The rice is primarily cultivated and processed in the fertile regions of the Indo-Gangetic plains, covering parts of Northern India and Pakistan, which are globally renowned for producing high-quality aromatic rice. This specific product is Sella Basmati, which undergoes a parboiling process to retain more nutrients and ensure the grains remain separate and fluffy after cooking.

The brand is owned by the Altunkaya Group, a large conglomerate based in Turkey. Since its inception, Mahmood Rice has expanded its presence significantly across the Middle East, Europe, and Asia. The Altunkaya Group manages the entire supply chain from sourcing the raw grains from South Asia to packaging and global distribution, ensuring consistent quality standards for international markets.