McKenzie Circular Saw

McKenzie is a private-label brand of power tools and hardware equipment primarily associated with the European retail market, specifically within the Bricoman and Adeo Group ecosystem. The brand focuses on providing affordable, entry-level to mid-range tools for DIY enthusiasts and semi-professional users.

While the brand management and design direction are centered in Europe, the manufacturing is outsourced to specialized power tool factories in China. This global supply chain model allows for competitive pricing while adhering to European safety and quality standards (CE marking). Ownership of the brand rests with the Adeo Group, a leading global player in the home improvement and DIY sector based in France.