Simple Micellar Facial Gel Wash

Simple is a widely recognized skincare brand that focuses on products designed for sensitive skin, avoiding harsh chemicals, perfumes, and dyes. The brand was originally established in the United Kingdom in 1960 by the Albion Group, who launched the first-ever soap that contained no perfume or colorants.

Over the decades, Simple has transitioned through several major corporate owners. It was acquired by Smith & Nephew in the late 1980s, followed by several private equity-led ownership shifts. In 2010, the brand was acquired by Alberto-Culver, which was then purchased by the global consumer goods giant Unilever in 2011.

Today, Simple products are manufactured in multiple locations worldwide to serve global demand, including facilities in Europe and Asia. As part of the Unilever portfolio, the brand benefits from extensive research and development resources, maintaining its commitment to clean beauty and hypoallergenic formulations while being distributed in over 30 countries.