A+ Color Liquid Laundry Detergent

A+ is a well-known laundry detergent brand originally developed as part of the Ariel family by the American consumer goods giant Procter & Gamble. The brand has a long history of providing high-performance cleaning solutions, particularly in the Nordic markets.

Starting in 2021, the brand was acquired by Bluestar Alliance, though the manufacturing and distribution for Northern Europe are often handled by regional specialists like Arvid Nordquist. While the brand has global origins, the physical products sold in the European market are typically manufactured in detergent plants across Western Europe, ensuring quality standards and environmental certifications like the Nordic Swan Ecolabel are met.