Made O'Meter
Discover where a brand or product originates
Casillero del Diablo is one of the most recognized wine brands globally, originating from Chile. The brand's name, which translates to 'The Devil's Cellar', is rooted in a legend started by its founder, Don Melchor de Concha y Toro, who spread a rumor that the devil lived in his cellar to prevent people from stealing his best wines.
This specific Chardonnay is produced in the Central Valley of Chile, where the climate and soil provide ideal conditions for the grapes. The brand is strictly managed and produced by Viña Concha y Toro, a massive conglomerate that handles everything from cultivation to bottling within South America.
Viña Concha y Toro remains the ultimate owner and is a publicly traded company on the Santiago Stock Exchange. It has evolved into Latin America's leading wine producer with a significant presence in over 140 countries, maintaining its headquarters and primary manufacturing facilities in Santiago, Chile.
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