New Star Premium Jeans

New Star is a Dutch clothing brand founded in the 1980s, primarily known for its accessible denim and casual wear collections. The brand originated in the Netherlands, specifically founded by the company New Star Jeans B.V., to provide high-quality jeans with a focus on fit and durability for the mass market.

While the brand's design and conceptual headquarters remain in the Netherlands, the manufacturing of their denim products is typically outsourced to major garment production hubs in countries such as Turkey, Pakistan, or Bangladesh, which is common for Dutch mid-market fashion labels. The brand remains privately held by the company that founded it, continuing to serve as a staple brand in Dutch retail stores and specialty denim boutiques.