Alpinestars motorcycle safety gear

Alpinestars is a premier Italian manufacturer of technical high-performance protective gear for motorcycle and auto racing, as well as action sports. Founded in 1963 by Sante Mazzarolo in Asolo, Italy, the company began by creating revolutionary hiking and ski boots before shifting its focus to the burgeoning sport of motocross. The brand's name comes from the English translation of the Italian word 'stella alpina,' which refers to the Edelweiss flower found high in the Alps near where the company was founded.

While the heart of Alpinestars' research, development, and high-end racing suits (such as those for MotoGP and Formula 1) remains in Italy, the company utilizes a global manufacturing network. Production is distributed across various countries including Vietnam, Thailand, Croatia, and China to meet global demand for their lifestyle and technical apparel lines. Despite its massive global presence, the company has remained remarkably independent and maintains its headquarters in Maser, Italy, with significant regional offices in Los Angeles and Bangkok to manage its international operations.