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Chanteclair Vert Bebè Laundry Detergent

ownerGruppo Desa (Desa Group) (Italy)
originFrance
manufacturedItaly

Chanteclair Vert Bebè is a specialized line of eco-friendly cleaning solutions designed for infants, featuring a hypoallergenic formula and natural surfactants. The brand Chanteclair, famous for its 'Gallo del Pulito' (Cleanliness Rooster) logo, originated in France in the early 20th century but became a staple of Italian household care following its acquisition and development by Gruppo Desa.

Today, the product is primarily manufactured in Italy across Desa Group's production facilities. The 'Vert' sub-brand emphasizes sustainability, utilizing plant-based ingredients and reduced plastic packaging to align with environmental standards. The brand is currently managed by Real Chimica S.r.l., a key subsidiary of the Desa Group which remains under Italian ownership.

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