Orlando Schlemmerkern Dog Food Pastete

Orlando is a private label brand primarily associated with the German discount retailer Lidl. It offers a wide range of pet products, specifically targeting the dog food market with various formulations including dry food, wet food, and treats.

As a retail private label, Orlando products are manufactured by various third-party pet food producers across Europe. This allows the brand to maintain competitive pricing while fulfilling regional demand. The brand was established by Lidl to compete with national pet food brands within their store ecosystem.

Lidl Stiftung & Co. KG, based in Neckarsulm, Germany, remains the ultimate owner and distributor. The brand's success is tied to Lidl's international expansion, making it a well-known name in the pet care segment throughout the European market and beyond.