Proper Salted Microwave Popcorn

Proper (formerly known as Propercorn) is a British snack brand founded in 2011 by Cassandra Stavrou and Ryan Kohn. The brand gained popularity for its focus on healthy, high-fiber snacks and its 'Done Properly' philosophy, which includes avoiding palm oil and using natural seasonings.

Originally starting with pre-popped popcorn bags, the brand expanded its product line to include microwaveable options like the Salted Microwave Popcorn shown. The brand is known for its distinctive, colorful, and artistic packaging designs.

In 2021, Proper merged with the healthy snack brand Eat Real under a new joint venture, and is currently part of the Exponent Private Equity portfolio. While the brand has grown significantly, its products are still primarily manufactured and headquartered in the United Kingdom, maintaining its status as a leading British snack innovator.